How about Shanghai Dongming Furniture City? ——10-day hot topics and in-depth analysis
Recently, Shanghai Dongming Furniture City has become one of the hot topics in local life, and consumers have conducted extensive discussions on the dimensions of its product quality, price, service, etc. Combined with the data from the entire network for the past 10 days (as of November 2023), this article will structure the analysis for you from the perspectives of market popularity, user reviews, competitive product comparisons, etc.
| Ranking | Keywords | Search volume | <卡点>Related Platforms|
|---|---|---|---|
| 1 | House type>Internet celebrity furniture city check-in128,000 | Xiaohongshu/Tiktok | |
| 2 | Guide to avoid pits in solid wood furniture | 93,000 | Zhihu/B site ESp> |
| Dongming Furniture City Promotion | 67,000 | Dianping/Weibo | |
| 4 | Furniture City After-sales Service Comparison | 52,000 | Black Cat Complaint/Post Bar |
| 5 | Custom furniture delayed | 46,000 | WeChat Community/Douban |
| index | data | Industry comparison |
|---|---|---|
| Established time | 1998 | Old-fashioned middle-level |
| Store size | 30,000 square meters (main store) | Shanghai TOP3 |
| Instant customer price | 2800-6500 yuan | High in the middle |
| Complaint rate | Substile>Industry average of 2.3% |
Advantages analysis:
1.Excellent location: The main store is located in the core business district of Pudong New District, direct access to Metro Line 6
2.Complete categories: Covering 8 major product lines including solid wood, board type, software, customization, etc.
3.Welfare of old customers: According to feedback, you can enjoy free warehousing services after purchase of 10,000 yuan per second
Controversy point:
1. Some consumers reported that there were defects in the "low-priced samples" during the promotion period
2. The average delivery cycle of customized products is 3-5 working days longer than competitors
3. The parking lot has more than 20 minutes on weekends
| platform | Positive content | Negative review content |
|---|---|---|
| Dianping | "Professional shopping guide, Nordic sofas with high cost performance" | "Children's beds have a big smell, and they will only dare to use them for two weeks." |
| Little Red Book | "After-sales installation is on time, the master is very responsible" | "There is a bump during transportation of special dining tables" |
1.Price comparison tips: Comparing the price of Tmall flagship store for products of the same brand, some of which can be negotiated at 5-10%
2.Inspection focus: Check the edge seal of the board, hardware brand (such as Bailong hinges), environmentally friendly certification mark
3.Best time period: Fewer passenger flows from 10:00 to 11:30 on weekdays, and the shopping guide service is more detailed
Summarize:As a veteran furniture store in Shanghai, Dongming Furniture City has a good overall evaluation of product quality and after-sales service, and is especially suitable for family users who pursue one-stop shopping. Consumers are advised to pay attention to their quarterly promotional activities and pay attention to retaining shopping vouchers to protect after-sales rights.
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