What brand of thermal clothing is good? Popular topics and purchasing guides on the Internet in the past 10 days
As temperatures plummet, thermal clothing has become the focus of consumers' attention. Recently, the brand, material and cost-effectiveness of thermal clothing have become hot topics that have been hotly debated across the Internet. This article combines the search data of the past 10 days to sort out the most popular thermal clothing brands and purchasing points for you to help you stay warm in winter.
1. Ranking of popular thermal clothing brands in the past 10 days
| Ranking | brand name | heat index | core selling point |
|---|---|---|---|
| 1 | Uniqlo | 95 | HEATTECH technology, lightweight and warm |
| 2 | Antarctica | 88 | High cost performance, covering all ages |
| 3 | Hengyuanxiang | 82 | Pure wool material, traditional craftsmanship |
| 4 | Red beans | 76 | Natural cotton, breathable and skin-friendly |
| 5 | cat people | 70 | Fashionable design, youthful positioning |
2. The factors consumers are most concerned about when purchasing thermal clothing
According to comments on e-commerce platforms and discussions on social media, the following five factors are the core considerations for consumers when purchasing thermal clothing in the near future:
| factors | Attention ratio | Represent the brand |
|---|---|---|
| Warmth performance | 35% | Uniqlo, Bosideng |
| Material safety | 28% | Hengyuanxiang, Hongdou |
| price range | 20% | Antarctic Man, Cat Man |
| Style design | 12% | Inside and outside the banana |
| Breathability | 5% | Decathlon, Pathfinder |
3. Recommendations for warm clothing in different scenarios
1.daily commute: Prefer light and thin models, such as UNIQLO HEATTECH series or Jiao Nei's "hot leather" technical fabrics.
2.outdoor sports: We recommend Pathfinder and Decathlon’s moisture-absorbing and heating materials, which take into account both warmth retention and sweat wicking.
3.Keep warm at home: The velvet and thickened models of Anjiren and Hongdou are more cost-effective.
4.Gift giving needs: Hengyuanxiang pure wool or Bosideng high-end series show better quality.
4. New trends in thermal clothing in 2023
1.The rise of technical fabrics: The search volume for new materials such as graphene and self-heating fibers increased by 40% year-on-year.
2.sustainable fashion: The discussion of thermal clothing made of recycled polyester fiber increased by 25%.
3.Scenario segmentation: Functional design for specific scenes such as offices and outdoors has become a new selling point.
5. Guide to avoid pitfalls
1. Be wary of the "ultra-low price" trap: Thermal clothing priced below 50 yuan may have substandard materials.
2. Pay attention to the washing labels: Some high-tech fabrics need to be avoided from machine washing, so please confirm before purchasing.
3. Check the certification standards: Products with SGS certification or the national standard GB/T 8878 are preferred.
From the above data analysis, it can be seen that choosing thermal clothing needs to combine your own needs and brand characteristics. It is recommended to give priority to trying the best-selling series of head brands and adjust the purchasing strategy based on the actual wearing experience to find the most suitable winter warmth solution for you.
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