How much does Miss Vietnam cost: The economics behind the beauty pageant
In recent years, the beauty pageant industry in Vietnam has been booming, and competitions such as "Miss Vietnam" have become a hot topic of national concern. This article will combine the hot topics on the Internet in the past 10 days, and use structured data to analyze the topic "How much does Miss Vietnam cost" from the perspectives of entry cost, bonus size, commercial value, etc.
1. Participation cost details
| Project | Cost range (VND) | Converted to RMB (yuan) |
|---|---|---|
| Registration fee | 5 million-20 million | 1500-6000 |
| physical training | 30 million-100 million/month | 9000-30000 |
| Dress customization | 50 million-300 million | 15000-90000 |
| Promotion | 100 million-500 million | 30000-150000 |
2. Event prize money system
| Awards | Prize money for 2023 (VND) | Converted to RMB (yuan) |
|---|---|---|
| champion | 1 billion | 300,000 |
| Runner-up | 500 million | 150,000 |
| Second runner-up | 300 million | 90,000 |
| Individual award | 100-200 million | 30,000-60,000 |
3. Business value analysis
According to the latest reports from Vietnamese media, business income after being elected as Miss Vietnam can reach:
| Income type | Annual income range (VND) | Remarks |
|---|---|---|
| Advertising endorsement | 2-10 billion | Head brand endorsement |
| Business performance activities | 5-3 billion/game | Opening ceremony, etc. |
| Film and television variety show | 5-20 billion/unit | Starring salary |
4. Recent hot events
1.Miss Vietnam 2023 Finals: The event that just ended on November 15 set a viewership record, and the champion Phương Anh received a diamond crown worth VND 5 billion.
2.Controversies between past players: The 2018 champion Trúc Diễm was revealed to have spent more than 30 billion VND (approximately 9 million yuan) to prepare for the competition, triggering social discussions on the "money competition" in beauty pageants.
3.International competition performance: The Vietnamese representative won the "Best National Costume Award" in the Miss Universe competition that ended on November 20, and the number of reads on the related topic exceeded 200 million.
5. Industry Observation
Vietnam’s beauty pageant industry has formed a complete industrial chain, including:
-training institution: High-end beauty pageant training courses in Ho Chi Minh City charge VND200 million per month
-Sponsorship system: The total sponsorship amount of the event in 2023 will exceed 200 billion VND
-derivative economy: The annual output value of beauty pageant peripheral products, fan meetings, etc. exceeds 500 billion VND.
Experts point out that although the cost of participating is high, the commercial return rate after winning the championship can be more than 10 times. This is also an important reason why more and more Vietnamese women participate in beauty pageants.
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