What brand of sneakers is the best?

Which brand of sports shoes is the best: hot topics and purchasing guide on the Internet in the past 10 days

Recently, the sports shoe market has become the focus again due to topics such as new product releases, technological upgrades and celebrity endorsements. This article will combine the popular data from the entire Internet in the past 10 days to analyze the most noteworthy sports shoe brands currently from the dimensions of brand rankings, technological highlights, price ranges, etc.

1. Top 5 popular sports shoe brands in 2024 (data source: e-commerce platform + social media volume)

2. Analysis of technological trends

1.supercritical foaming technology: The energy return rate of Nike’s ZoomX, Adidas’ Lightstrike Pro and other materials generally exceeds 85%;
2.Carbon plate application sinking: Mid-range running shoes (such as Li Ning Technology) are beginning to be equipped with 3D carbon fiber plates;
3.Increased proportion of environmentally friendly materials: The usage rate of recycled materials of various brands has reached 30%-50%.

3. Consumer purchasing concerns

4. Popularity list of celebrity styles

According to data from Weibo and Xiaohongshu in the past 10 days:
•Same style as Wang Yibo: Nike Air Force 1 has been discussed more than 120,000 times
•Gu Ailing brings goods: Search volume for ANTA Champion Series increased by 300%
•Overseas star effect: PUMA MB.02 (LaMelo Ball’s signature shoe) cross-border e-commerce sales doubled

5. Purchase suggestions

1.Professional sports scenePrioritize the technical parameters of the midsole, and it is recommended to try it on in a physical store;
2.Trendy outfit needsYou can pay attention to co-branded models (such as AJ x Dior, Balenciaga Speed, etc.);
3.Best value for money: Domestic technologies such as 361° international line and Peak series are becoming increasingly mature.

Conclusion: The choice of sports shoes must be based on actual use and personal budget. Currently, Nike and Adidas still lead technological innovation, but domestic brands have achieved breakthroughs in segmented fields. Consumers are advised to pay attention to the brand’s official technology white paper and avoid blindly pursuing limited editions.