How to do mobile phone agents

How to do mobile phone agents: hot topics and practical strategies across the network

With the continued growth of the smartphone market, how mobile phone agents seize opportunities has become a hot topic in the industry. This article combines popular topics across the Internet in the past 10 days to provide agents with structured data and practical suggestions.

1. Core data of mobile phone market in 2023

2. Four core strategies of agents

1. Product selection matrix optimization

According to JD.com 618 data, sales volume in the 3000-5000 yuan price range has the fastest growth (+35%). It is recommended to configure: flagship model (40%) + mid-range model (50%) + entry-level model (10%).

2. Short video marketing combination

3. Update offline experience

Data from the top brand experience store shows that adding a fast charging experience zone can increase the residence time by 42%, and the AR trial function can increase the transaction rate by 27%.

4. Expand second-hand mobile phone business

The Zhuanzhuan platform report pointed out that the premium space for certified second-hand mobile phones is 15-25%, and it is recommended to establish a standardized process for old-for-new.

3. Guide to implementing hot topics

1. The AI ​​mobile phone craze

The OPPO Find X7 series is equipped with a big model and has sparked discussions. The "AI Photography Competition" can be planned to activate existing users and cooperate with the operator's contract planning to sell.

2. Hongmeng Ecological Layout

Huawei announced that Hongmeng Next will no longer be compatible with Android, and it is recommended that agents reserve Hongmeng certified accessories in advance to create a "1+N" product package.

3. Operator channel dynamics

4. Risk warning

1. The chip shortage has led to the extension of the supply cycle of some models to 45 days
2. The State Administration for Market Regulation strengthens price control and avoids low-price dumping
3. The consumer replacement cycle is extended to 32 months (Counterpoint data)

V. Implementation Suggestions

1. Establish a dynamic inventory system and control the turnover rate within 30 days
2. Training clerks to master the "FABE" sales rules
3. Hold two joint operator road show every month
4. Development of enterprise customer procurement channel

By grasping market trends and optimizing operational strategies, mobile phone agents can achieve sustained growth in the fierce competition. It is recommended to analyze industry data every week and quickly adjust business strategies.